Microsoft announced new cloud based media services (called as Windows Azure Media Services)and guidance to better enable content providers and customers to tap into the power of cloud computing, at the National Association of Broadcasters (NAB) 2012 conference.
Windows Azure Media Services is a cloud-based PaaS solution that enables you to efficiently build and deliver media solutions to customers. It offers a bunch of ready-to-use services that enable the fast ingestion, encoding, format-conversion, storage, content protection, and streaming (both live and on-demand) of video. It also integrates and exposes services provided by industry leading partners – enabling an incredibly deep media stack of functionality that you can leverage.
The Windows Azure Media Services ecosystem features several media partners that integrate their technologies for customers to use in their own media solutions. These include high-speed transfers from Aspera; content encoding from Digital Rapids, ATEME and Dolby Laboratories; content security from BuyDRM and Civolution; and video-on-demand streaming from Wowza Media Systems. In addition, Windows Azure Media Services enables full-service media companies such as iStreamPlanet Co. and Movideo Pty. Ltd. to host and offer complete workflow solutions to customers.
Windows Azure Media Services will also support an entire ecosystem of connected devices. With support for Microsoft Smooth Streaming, HTTP Live Streaming and Flash media formats, Windows Azure Media Services will enable customers to reach almost any connected device, from Xbox 360, Windows Phone and Windows-based PCs to non-Microsoft platforms such as smart TVs, set-top boxes, MacOS, iOS and Android.
For more – read the announcement by Scott Guthrie from Microsoft
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